Privacy policy

Privacy Policy

Last Updated: 19 July 2026

Privacy Policy

Welcome to SmileAura ("SmileAura", "we", "our", or "us").

We are committed to protecting your privacy and ensuring your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, or contact us.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

SmileAura is an online retailer specialising in cosmetic at-home oral care products.

Business Address:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email:
support@smile-aura.co.uk

2. Information We Collect

Depending on how you use our website, we may collect the following information:

Personal Information

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order history

  • Payment confirmation

Technical Information

When you browse our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage information

  • Cookies

  • Analytics information

Payment card details are processed securely by our payment providers. SmileAura does not store your full payment card information.

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Deliver products

  • Provide customer support

  • Process refunds and exchanges

  • Verify payments

  • Prevent fraud

  • Improve our website

  • Improve customer experience

  • Send order updates

  • Send marketing emails (only with your consent)

  • Comply with legal obligations

4. Legal Basis for Processing

Where applicable under UK GDPR, we process your personal information because:

  • It is necessary to perform our contract with you.

  • We have your consent.

  • We have legitimate business interests.

  • We must comply with legal obligations.

5. Marketing Communications

If you choose to subscribe, we may send promotional emails regarding:

  • New products

  • Exclusive offers

  • Discounts

  • Product launches

  • Company news

You may unsubscribe at any time by clicking the "Unsubscribe" link contained in our emails.

6. Cookies

Our website uses cookies and similar technologies to:

  • Remember your preferences

  • Improve website functionality

  • Analyse website traffic

  • Measure advertising performance

  • Improve shopping experience

You can manage or disable cookies through your browser settings.

Where required by law, we will request your consent before placing non-essential cookies.

7. Sharing Your Information

We never sell your personal information.

We may share your information only with trusted third parties that help operate our business, including:

  • Shopify

  • Payment providers

  • Shipping and courier companies

  • Marketing providers

  • Analytics providers

  • Fraud prevention services

  • IT service providers

Each provider is required to protect your information in accordance with applicable privacy laws.

8. International Data Transfers

Some of our service providers may process information outside the United Kingdom or European Economic Area.

Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or equivalent legal protections.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Complete your order

  • Meet legal obligations

  • Resolve disputes

  • Prevent fraud

  • Maintain business records

When no longer required, your information is securely deleted or anonymised.

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

  • Lodge a complaint with your local data protection authority

To exercise these rights, please contact us using the details below.

11. Children's Privacy

Our website and products are not intended for children under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that a child has provided personal information, we will delete it promptly.

12. Data Security

We use appropriate technical and organisational security measures to protect your personal information.

These measures include:

  • SSL encryption

  • Secure payment processing

  • Access controls

  • Fraud monitoring

  • Secure hosting

Although we take reasonable precautions, no method of internet transmission can be guaranteed to be completely secure.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in law

  • New business practices

  • Improvements to our services

The latest version will always be published on this page with the updated revision date.

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email:
support@smile-aura.co.uk

Product Disclaimer

SmileAura products are intended for cosmetic at-home oral care purposes only.

They are not medical devices and are not intended to diagnose, treat, cure, or prevent any disease, medical condition, or health disorder.

Individual results vary depending on personal circumstances, oral hygiene habits, and frequency of use. No specific result is guaranteed.

Our products are designed to complement your daily oral hygiene routine and are not a substitute for regular brushing, flossing, professional dental examinations, or treatment by a qualified dental professional.

If you have gum disease, bleeding gums, loose teeth, recent dental work, implants, braces, severe tooth sensitivity, or any concerns regarding your oral health, consult a qualified dentist before using our products.

By purchasing and using SmileAura products, you acknowledge that you are using them in accordance with the provided instructions and at your own discretion.